Are you confident with your bio?
If I take a look at your profile right now, will I be able to tell exactly what you do and who you’re serving? Or will I still need to scroll past your hundreds of posts to know what I need to know?
Will I be able to determine what’s the next step I should take to book you, listen to your Podcast, watch your video, read your blog, buy tickets to your event, or order your product? Or will I leave your profile as soon as I read the quote on your bio that doesn’t have anything to do with you?
Will I be able to know if we’re aligned the moment I visit your profile? Will I be able to answer some of my frequently asked questions before I even reach out to you?
If you’re not confident to answer all these questions with a HUGE YES, then maybe IT’S TIME to revamp your Instagram bio.
Below are the 8 EASY STEPS TO CRAFT THE PERFECT INSTAGRAM BIO:
1. PROFILE PHOTO
Your profile photo represents you and your brand. It’s the first thing we see when we visit a profile. It is best to be a closeup photo, not one that shows your full body. You may also choose a photo where you’re staring straight at the camera.
Use a clear photo of your face (not a poorly taken selfie please) or a high quality copy of your logo, and make sure it is consistent across all your other social networks.
ALWAYS include your first name so your followers know what to call you. It makes them see you more of a person than a business. I always have a hard time thinking about what to call a person when I send them DMs or comment on their posts when their names are not even written on their bio.
Then add 1-3 keywords about what you do or what you are. Make it very specific. This will make your account appear on the search list when people look those keywords up. It’s like an SEO trick.
Use your personal name or the name of your brand or biz. Keep it simple and easy to remember.
Avoid using symbols and numbers or even duplicating letters. If the username you like is already taken, try adding a dot (.) first. If you have no other choice, that’s when you can add the underscore (_). The reason why is that it takes more time (every second counts!) to put an underscore than just write words.
4. BUSINESS CATEGORY
If you haven’t yet, make sure you switch your personal profile to business/creator category.
One benefit is you will be gaining access to Instagram Insights which can be very helpful in getting to know your audience better and which type of posts work best. Second is you will be able to add a Contact button.
Your business category will depend on your linked Facebook Page. Choose a category that best describes your industry. After all, it will give your visitors the immediate idea of what you offer without needing to scroll over your feed.
Okay so here’s the tricky part. You only have 150 characters to tell people who you are, so make the most of it.
On the first line, be specific about what you do, who you’re serving, and what specific problem are you solving.
On the second line, try including something personal about you. May it be writing the name of your pets, showing your hobbies and interests, sharing what your favorite ice cream flavor is, or what you’re a fan of – include something that will make you relatable and approachable.
Lastly on the third line, encourage your audience to take action by directing them towards your clickable URL. Do NOT use words such as “subscribe”, “follow”, “buy”, “sign up”, or anything else along those lines (you get my point!). Instead use words like “visit”, “join”, and “connect”.
Want to use emojis? Sure. Just don’t overdo it.
6. WEBSITE LINK
Keep it clean and short. Very important.
If you’re like me who got a bunch of links to promote, you can set up your Linktree account and connect it to Instagram.
But remember – even if sky’s the limit, ONLY PUT 3-4 LINKS at most. This way, your audience will not be confused which to click that they end up not clicking anything at all. We are humans and we divert our attention pretty quickly! So only include the most important.
7. CALL TO ACTION BUTTON
You have the choice among the following: Email, Directions, Call, Book, Reserve, and Get Tickets.
It really depends on what business you have or what you’re using Instagram for. It is an easy way to get your audience to take action, hence what it’s called. Pick which button you think will work best for you.
8. STORY HIGHLIGHTS
Some users don’t acknowledge the story highlights as part of the Instagram bio, but it is! Even if you think it has no use.
It may not be for everyone, but for your ideal clients, customers, or audience, story highlights are extremely important and effective.
So make use of these groups of stories to boldly introduce yourself, elaborate your services, promote your blogs, show reviews and testimonials, and so much more possibilities!
ONE BONUS TIP:
Always make sure you post at least one story every 24 hours. It will make your thumbnail look better with the Instagram brand colors around it, letting your visitors know you’re an active user.
Which of these steps do you find the most helpful? Comment them down below!